Utility Board Shop is a fashion and apparel retail company with multiple locations in Southern California and Arizona. While housing many other prominent skate industry brands, utility wanted to scale their own product line into customer’s eyes.
Trying to reach multiples types of customers, utility’s in-house product line-up contains quite a bit of design variance; it’s main purposes being not only to increase profit for the company, but also to provide a safe place to relax and a more inexpensive product.